The back and forth between marketing departments and IT departments is a very popular topic these days. The truth is that marketing and PR pros need to know enough about technology to help IT and IT professionals need to understand enough about communications to support the company’s marketing initiatives. Marketing in the digital age is [...]
My recent discussions, tweets and blog posts around measuring social engagement and ways to determine ROI from social activity lead me down the path of Social CRM. For a lot of us the term is not new. However, I think it falls in the category of “Inside Baseball.” Yeah I know to all the Internet [...]
Everybody is talking about 2012 as a Game Changer for Marketers and PR Pros everywhere. Internet Advertising expenditures are predicted to move in line with the true power, reach and influence of online communications. Social Media is a mature and highly sought after place for marketers and brand managers to engage customers and other key [...]
The Good Ole Days of pound them over the head to get your message across Marketing and PR are over. In today’s Hyper-Social Internet World, Marketing and PR Pros are forced to embrace the messy world of “Social.” In our conversation centric societies, engagement happens over time much like it does in traditional networking events and cocktail [...]
I have written this document to address an ongoing need to refine and optimize our marketing and communication strategies. Over the course of 2012, I will release updated versions of the Six Point Roadmap to Marketing Optimization. I am truly passionate about this topic and look forward to receiving feedback. My objective is to develop [...]
Here is a cool Infographic that provides a birds eye view of Facebook stats and facts in 2010.
The reason you are struggling to implement your Internet Marketing is because there are so many new technologies and services coming online everyday. How do you know which ones are right for your business and which ones will be obsolete or gone in 6 months? It is extremely inexpensive and easy to build and promote Internet Marketing [...]
Social Metrics: Do we need them?
Everybody is talking about 2012 as a Game Changer for Marketers and PR Pros everywhere. Internet Advertising expenditures are predicted to move in line with the true power, reach and influence of online communications. Social Media is a mature and highly sought after place for marketers and brand managers to engage customers and other key [...]
Why Is Nobody Listening to Me Anymore?
The Good Ole Days of pound them over the head to get your message across Marketing and PR are over. In today’s Hyper-Social Internet World, Marketing and PR Pros are forced to embrace the messy world of “Social.” In our conversation centric societies, engagement happens over time much like it does in traditional networking events and cocktail [...]
Social