Grow your firm’s marketing to engage clients and prospects
Listen to the Launch of the FinMar Today Video Blog
This video introduces the FinMar Today Vlog where I will be covering a range of financial marketing topics. Send me a note on topics that you would like to see me cover. Here is the TechCruch Link that I reference
Is Your Firm’s Marketing Doomed to Fail?
Have you set realistic expectations for your firm’s marketing? If not you may be in trouble. All too often, RIA owners, founders, and managers have an unrealistic expectation of the role that marketing should play within their firm. The other
Psychology and Its Influence On Your Firm’s Content Marketing
Content is the engine that drives your firm’s entire marketing efforts but yet RIA owners, founders and managers can’t seem to find the time to focus on it. Firms that grow and expand their marketing departments have cracked the content
How to Measure Your RIA’s Marketing Activity?
How should you measure your firm’s marketing activities? All too often we look at what other more established or bigger firms are doing and get frustrated when we compare our efforts to theirs. Recently my 8-year-old daughter began competitive swimming.
Why It’s Important to Pilot Your Marketing Ideas
How do you get your marketing programs off the ground? Where should you be spending your time and resources? What is going to work and what is not going to work? I was on the way back from a business
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