FinMar Today vlog

The Dangers of the First Click vs Last Click Attribution Mindset

By | 2017-07-18T19:08:27-04:00 June 16th, 2017|FinMar Today vlog, RIA Marketing|

This episode of FinMar Today addresses the topic of first click vs last click attribution to our marketing dollars.  In this episode, I talk about the danger of trying to attribute every individual marketing activity to associated new assets. This type of thinking causes us to have fragmented marketing campaigns with a lot of starts