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The Dangers of the First Click vs Last Click Attribution Mindset [Video]

 

This episode of FinMar Today addresses the topic of first click vs last click attribution to our marketing dollars.  In this episode, I talk about the danger of trying to attribute every individual marketing activity to associated new assets.  This type of thinking causes us to have fragmented marketing campaigns with a lot of starts and stops making it difficult to get your firm’s marketing off the ground. (more…)

By | 2017-03-28T21:06:27+00:00 March 24th, 2017|FinMar Today vlog, RIA Marketing|