This video introduces the FinMar Today Vlog where I will be covering a range of financial marketing topics. Send me a note on topics that you would like to see me cover. Here is the TechCruch Link that I reference in this piece: http://ow.ly/JDnn309MOWA
The below content is a transcription of the above video and really meant more for Google than for you. If you prefer to read vs watch the above video, enjoy but please remember this is really meant to help the robots index my content so that you can find it when you need it.
Hello, my name is Craig Hall and I’m taking this chance to explore this medium of vlogging. I’ve been in marketing and digital marketing for 15 years and I read an article on TechCrunch, that Chris Brogan shared. It blew my mind that there are a billion hours of video consumed every day on YouTube. The number blew me away. I believe in the power of video because we’ve been doing it for years. We’ve got some great partners that help with corporate video. The current trend seems to be in this kind of vlogging category. It’s the new medium of blogging, but via short snippets of educational or entertainment oriented video. I focus on financial marketing education and I’ve been doing a lot of work in that space for several years now. I find myself working more and more working with RIAs and I’ve starting to talk with independent broker dealers (IBDs) about how they can build marketing campaigns in a digital world.
It’s not all about digital strategies. To me that’s not what a digital world is. A digital world is simply a recognition that we live in this hyper-digital and interconnected world using a lot of technology that we didn’t have 10, 15 or 20 years ago. How do we build connections and maintain those connections? I want to hear your questions. I want to explore opportunities to share some of what I’ve been doing with other firms around the country and what I’ve done in other industries throughout my career. How does display advertising fit into your media mix or does it? The same with email marketing and marketing automation. I talk a lot about how to build brand led initiatives to support advisors. What’s the role of events and how can we use digital technologies to follow-up after events? I recognize that 75 percent of the assets are coming in through a referral channel. So how do we justify the expenses we’re spending in our marketing? What’s the role that a more institutionalized marketing approach should play within our firms?
I want to cover financial marketing topics that are interesting to you. I want to know if this format is something that you think is valuable. Send me some topics that you’d like me to cover. I’ve got a list of different topics from people I’ve been talking to lately that I’m going to address over the next several videos. Send me anything that’s on your mind, whether it’s related to strategy, execution or management. We do a lot with virtual teams and we spend a lot of time working with clients to put all the pieces together to build a cohesive strategy that fits together throughout the calendar year. Send me an email at firstname.lastname@example.org or join my newsletter.