Can RIAs Compete in Search Marketing?
This episode on FinMar Today addresses the topic of Keyword Search for RIAs. By looking at a strategy that focuses on localization and personalization, I believe independent wealth management brands can compete.
The Dangers of the First Click vs Last Click Attribution Mindset
This episode of FinMar Today addresses the topic of first click vs last click attribution to our marketing dollars. In this episode, I talk about the danger of trying to attribute every individual marketing activity to associated new assets. This type of thinking causes us to have fragmented marketing campaigns with a lot of starts
Listen to the Launch of the FinMar Today Video Blog
This video introduces the FinMar Today Vlog where I will be covering a range of financial marketing topics. Send me a note on topics that you would like to see me cover. Here is the TechCruch Link that I reference in this piece: http://ow.ly/JDnn309MOWA